[...] 42% of buyers abandon their carts when looking at the delivery time yet will more often than not choose the most economical shipping method. This means people expect cheap but fast delivery. In this day and age, this is something that is more than feasible with delivery times lasting on average 3 days. For example, why is the German contact lenses company Lensbest much faster to deliver contact lenses that rival company Lensspirit? In this context, Lensbest is faster and cheaper so the incentives to order with Lensspirit are practically gone. Assuring fast and cheap delivery is a basic service that all shops can achieve and that would reduce cart abandonment. 1 [...]
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von Avoiding Cart Abandonment « FROOME… 12.06.2012 (15:49Uhr) 1.
[...] 42% of buyers abandon their carts when looking at the delivery time yet will more often than not choose the most economical shipping method. This means people expect cheap but fast delivery. In this day and age, this is something that is more than feasible with delivery times lasting on average 3 days. For example, why is the German contact lenses company Lensbest much faster to deliver contact lenses that rival company Lensspirit? In this context, Lensbest is faster and cheaper so the incentives to order with Lensspirit are practically gone. Assuring fast and cheap delivery is a basic service that all shops can achieve and that would reduce cart abandonment. 1 [...]