Marketing Specialist (m/w) Asset Management Germany

Marketing Specialist (m/w) Asset Management Germany

Bank Vontobel Europe AG
Vollzeit ab sofort

Marketing Specialist (m/w)

Asset Management Germany

At Vontobel, we are committed to actively shaping our future. We create and pursue investment opportunities that get our clients ahead. As a global financial service provider with Swiss roots, we specialize in wealth management, active asset management and investment solutions that fit.

As we further expand our long standing German market presence, we are searching for a locally based Marketing Specialist in Frankfurt in order to help manage our current marketing activities. Additionally you are a member of the Global Marketing team and report to the head of Asset Management Marketing. You will work in close collaboration with the local German Sales teams, support the development of our brand recognition in the country and the marketing strategy across all client segments (retail, wholesale and institutional) in Germany.

Your challenge:

  • Develop an yearly integrated marketing plan for the country to deliver against German business requirements, and further develop the AM Customer Experience over all touch points (focus digital channels)
  • Manage marketing budget for the country, tracking engagement throughout the year
  • Consistent brand management of the Asset Management division in Germany in line with Vontobel’s branding strategy and CD/CI Guidelines
  • Plan & deliver global campaign across the mix in Germany
  • Planning and execution of client events & sponsored conferences
  • Ownership of local advertising initiatives and local adaptations of global marketing documents to local needs
  • E-mailing/Social posting related to country specific initiatives
  • Support activities for PR in Germany in close cooperation with the central PR team
  • Development and support of co-marketing initiatives together with distribution partners
  • Participation in global marketing projects

Your Qualification:

  • University degree in business, marketing or communication combined with good knowledge and understanding of the investment world
  • 5-8 of experience in marketing and communication, in an international Asset Management company
  • Good understanding of institutional and wholesale client requirements (marketing documents, communication style etc.), affinity to investment topics is a plus
  • High affinity to digital marketing disciplines, tools and data & analytics
  • Entrepreneurial mind set, rationale problem solver with a hands on mentality
  • High customer and service orientation & Team player
  • Working self-sufficiently, ability to effectively communicate with multiple internal and external stakeholders
  • German native-speaker, able to work effectively in English in day-to-day work

60323 Frankfurt am Main