Campaign Manager Life Sciences (m/w/d)

Campaign Manager Life Sciences (m/w/d)

Bio-Rad Laboratories GmbH
Vollzeit ab sofort

Campaign Manager Life Sciences (m/w/d)

Location: Munich/Deutschland or Watford/UK

Tasks & Responsibilities

  • Plan and execute multi-channel demand generation strategies and campaigns from initial brief to execution to deliver on predefined goals.
  • Work with multiple teams from initial briefings with Product and/or Segment Marketing and/or Marketing Operations teams to execution.
  • Decide campaign channel selection, especially digital, to generate optimum amount of leads and sales according to the initial brief.
  • Develop content and messaging for three main group: 1.end customer and prospects based on segmentation, 2. sales enablement that supports the sales teams and the strategic selling process and PSS , 3. targeted sales promotions
  • Plan and execute promotional activities for EMEA customer facing events and trade shows
  • Monitor, test and report on campaign performance against a set of standard KPI’s and suggest and implement best practices
  • Provide the necessary link between technical marketing team and marketing communications: act as primary content generator and technical editor
  • Maintain awareness of key global/EMEA LSG initiatives to ensure that impact is amplified/maximised for the sales region.
  • Minimal travel to regional meetings as and when required

Key Qualifications

  • Good understanding of the Life Sciences markets from experience or education.
  • Excellent creative writing skills with the ability to develop engaging and compelling content and messaging.
  • Understanding of the effective use of customer communication channels.
  • Target and engage customers using marketing automation, social media.
  • Ability to organise, prioritise and plan.
  • Should possess good communication skills that enable him/her to co-ordinate between product / segment marketing and marketing communication departments.

80939 München (DE), Watford (UK)

Veröffentlicht: 07.11.2018

Berufserfahrung: mit Berufserfahrung