Digital / Multichannel Manager (m/f)

Digital / Multichannel Manager (m/f)

Biogen GmbH
Vollzeit ab sofort

Über Biogen 

Biogen ist Pionier auf dem Gebiet der Neurowissenschaften. Wir nutzen modernste Wissenschaft und Medizin für die Erforschung, Entwicklung und Vermarktung von innovativen Arzneimitteln für Menschen mit schweren neurologischen und neurodegenerativen Erkrankungen. Im Jahr 1978 wurde Biogen als eines der ersten globalen Biotechnologieunternehmen der Welt gegründet. Heute besitzt Biogen das umfangreichste Portfolio an Medikamenten zur Behandlung von Multipler Sklerose, die erste und einzige zugelassene krankheitsmodifizierende Therapie gegen spinale Muskelatrophie (SMA) und ist fokussiert auf neurowissenschaftliche Forschungsprogramme in Alzheimer und Demenz, Multiple Sklerose und Neuroimmunologie, Bewegungsstörungen, neuromuskuläre Störungen, Schmerz, Ophtalmologie, Neuropsychiatrie und akute Neurologie. Daneben produziert und vertreibt Biogen Biosimilars zu hochentwickelten Biologika. Seit 1997 ist das Unternehmen mit einer Niederlassung in Deutschland vert reten. Die Biogen GmbH in Ismaning vertreibt innovative Medikamente zur Behandlung der Multiplen Sklerose, der SMA, der Psoriasis sowie Biosimilars. Für weitere Informationen besuchen Sie

We are looking for a

Digital / Multichannel Manager (m/f)

Office based in Ismaning (near Munich)

The Digital / Multichannel Manager co-creates, orchestrates and analyzes performance of Digital / Multichannel (MC) Marketing activities:

  • Conceptualizes, initiates and runs MC activities
  • Shapes the Analytics ecosystem and designs the measurement of MC campaigns and solutions
  • Sets-up MC metrics and optimizes running MC programs by orchestrating continuous tracking
  • Activates analytical insights into advice for action by translating analytical findings into marketing language and clear, visual and easy to understand business recommendations
  • Proactively counsels marketing teams on ways to improve existing MC activities and capability / IT stakeholders / agencies on analytical infrastructure
  • Masters usage of customer data and develops insights into attitudes of customers in different channels and advises on the optimization of CLM. Conducts ROI analyses and proof of concepts.

Accountability Description:

  • Autonomously lead major MC activities, including Platform and Analytics capability projects with Global / Region / Vendors for setting up and continuously evolving the MC infrastructure
  • Design and set up channel and campaign measurement for MC activities
  • Manage measurement execution, data generation and storage
  • Translate campaign / channel data into analyses; turn analyses into tangible improvement recommendations and guarantee their implementation
  • Run pilots for proof of concepts (test-control-group impact measurement)
  • And other job duties that may be assigned from time to time

Education and requirements:

  • Minimum – Bachelors Degree (Economics, Econometrics, Marketing, Communications, Market Research, Business, Computer science, Engineering or other relevant discipline). Specialization in direct marketing, database marketing, CRM or online marketing preferred (postgraduate (FH) level)
  • Ideally more than two years experience in conceptualizing, initiating, setting-up, testing, managing and evaluating (multichannel) direct marketing campaigns
  • Strong data analysis skills. Expertise in MS Excel and MS Access
  • Initial Experience with business intelligence / data analyses software would be a benefit, e. g. Tableau, Spotfire, Cognos and QuickSight
  • Technical affinity regarding infrastructure such as CMS, CRM systems)
  • Understanding of direct marketing analytics, database architecture and CRM
  • SQL and BigQuery knowledge would be a benefit
  • Initial experience in integrating data feeds from various systems (including databases, e-mail, web reporting tools, fulfillment and other sources). Affinity towards and understanding of A/B testing, NetPromoterScore / ComScore and Customer Engagement Analytics in general
  • Strong interpersonal communications and presentation skills
  • Strong team orientation
  • Experience with managing international projects preferred
  • Background working in e-marketing, direct marketing or database marketing service company preferred
  • Must be willing to travel occasionally
  • Must thrive in cross-functional and cross-cultural environment
  • Self-starter and highly self-motivated personality
  • Pharma or Healthcare experience preferred
  • Fluent German and English language skills required

Please apply online with your CV and cover letter via our company homepage, reference number: 33315BR.

Biogen GmbH

Contact within Talent Acquisition team: Mr Karoly Toth

Carl-Zeiss-Ring 6, 85737 Ismaning

Telefon +49 89 99617-0


85737 Ismaning