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Website and Digital Marketing Specialist (f/m)

Website and Digital Marketing Specialist (f/m)

IFCO SYSTEMS GmbH
ab sofort

Website and Digital Marketing Specialist (f/m)

The holder of this position is responsible for supporting the implementation of the communication strategy at IFCO. He/she will also be in charge of publishing and overseeing the content presented on websites, implement SEO projects and provide support with other digital communication tools.

Key Accountabilities:

  • Execute website (all languages), company CMS, working with developers and editors
  • Conduct content audits to identify gaps and redundancies in the site content, define layout and navigation streamline requirements to increase online presence
  • Coordinate content schedule for people to produce or update content
  • Edit web copy, edit images and videos according to editorial calendar and planned updates
  • Work on SEO projects to maximize traffic to websites
  • Execute and analyse analytics data to learn how users interact with your site
  • Stay knowledgeable about your site's subject area
  • Support implementation of digital marketing strategy
  • Interact with agencies as necessary
  • Support to other functional groups

We expect:

  • Bachelor’s degree in Marketing, IT-web development or digital communication related field required
  • One or more years of experience of applicable digital marketing or communications experience
  • Strong user understanding and knowledge of Web content, usability, architecture, development and design
  • Knowledge of search engine analytics to maximize traffic to websites
  • Expertise of CMS systems, ideally Scrivito

Furthermore you have complex, multi-language project management expertise and you are able to interact effectively with personnel at all levels and in all disciplines, both internally and externally.

Kontakt

82049 Pullach an der Isar
Deutschland

Veröffentlicht: 10.09.2018

Berufserfahrung: mit Berufserfahrung