Marketing Manager (m/f)

Marketing Manager (m/f)

Madame Tussauds Deutschland GmbH
Vollzeit ab sofort

Madame Tussauds Berlin is part of the Merlin Entertainments Group, Merlin Entertainments is the leading name in location-based, quality family entertainment and the world’s number two visitor attraction operator. We currently have over 110 attractions spread across 22 countries and four continents and aim to deliver unique and memorable experiences to millions of visitors worldwide. Here in Germany alone, we have a vast portfolio of reputable brands, from Heide Park, LEGOLAND Germany and a large cluster of attractions in Berlin.

Since its opening 10 years ago, the Madame Tussauds Berlin fascinates its guests and in that time it has developed into one of the leading tourist attractions in Berlin. Are you ready to enter this exciting world?

For our Berlin office we are seeking you as soon as possible as a




  • You are responsible for the planning, organization and implementation of integrated marketing campaigns with the General Manager. Your targeted measures consist of PR activities, OOH, promotion, online and direct marketing to ensure that the planned visitor numbers are reached or exceeded and the awareness of our brand is increased.
  • You set up our marketing strategy to successfully drive our visitor numbers in conjunction with the European Marketing Director.
  • You work closely with the brand team to deliver all activities aligned to our waxx++ strategy.
  • You work together with our central marketing department, external agencies and distribution partners.
  • You plan and take responsibility for the marketing budget in close coordination with the General Manager and the central marketing team.
  • You plan and optimize the online and trade sales for tickets and revenue.
  • Through specific sales promotions you increase the number of visitors.
  • You create marketing reports, analyze them and even stay on top of things in stress situations.
  • You are creative, flexible and have a hands-on mentality.
  • Public relations are not foreign to you.
  • You feel comfortable in social networks and you know how to deal with them.


Following your marketing-oriented training or your studies you already gathered experience in strategic marketing. You know the Berlin area and its tourism market and already have a relevant network of contacts. You have more than a friendly and confident manner, negotiating skills and a very good command of both written and spoken German (native-level) and English.

You think visitor-oriented and keep your head above water in the maelstrom of unforeseen events. In addition, you can score points with your organizational talent and ability to work in teams.


10117 Berlin

Veröffentlicht: 04.12.2018

Berufserfahrung: mit Berufserfahrung